Our People

The role of our Leadership is to ensure that Florence is being well managed in the best interests of the people we support. The Board ensures that the organisation’s strategy and policies are adhered to in line with our purpose. The Board also ensures that Florence complies with all applicable rules and regulations.


JULIA ROCKS - Registered Manager

I was born on the Wirral and moved to London in 1997 where I have worked with adults with learning disabilities in residential and day care settings.

I now live in Kingston with my husband, two teenage daughters and two cats.

I have a Level 3 Diploma in Leadership and Management, a level 4 in Health and Social care as well as a Level 5 Diploma in Leadership in Health and Social Care.

I am excited about joining the team at Florence Avenue and hope to have a positive impact on the lives of the residents. I am interested in promoting Quality of Life and increasing activities and opportunities for the service users.

I am interested in animal rights and environmental issues as well as baking.

DIPAK PATEL - Company Director

At university I graduated with a Bachelor of Science (Honours) in Pure Economics. I am grateful for this education - whilst reading this field I could not have foreseen how much of a foundation & understanding the subject gave me for later in life.

I spent the first few years after graduation in America teaching Physics and Mathematics. After my contract expiry, I was eager to return back to London.

In 2008 I joined a growing business with a robust economic model. This business was Cosyseal – which is owned by Rajesh Patel. I have found our work is concentrated in the Social Housing sector with specific skill sets developed to be engaged with organisations with vulnerable residents.

Looking to the future, The Care Sector was a primary goal of mine since it has many parallels in the company ethos at Cosyseal. Together with Rajesh, I felt the environments and general funding financials suited my goals for long term investment. The last decade has proven that Rajesh and myself are able to maintain a stable, successful partnership in which we feel confident to move forward in business together.

RAJESH PATEL - Resbonsible Individual

I was born in south London in 1971, raised and educated in Purley, south London and later in the village of Bletchingley, Surrey. I graduated with a Bachelor of Arts (Honours) in Business and Psychology.

I am married with two grown up sons, am the founder and owner of a successful business which specialises in property repairs for vulnerable residents’ homes and also a co-founder and Trustee of a charity that provides support to children with HIV in India.

Florence Avenue has provided me with the exciting opportunity to work with, and support, people closer to home. I will ensure that the core values of positive & effective support are imbedded within the day-to-day life of Florence Avenue, giving the people who use the service the support required to achieve their personal goals.

I am delighted to work alongside the dedicated and established staff team led by our Registered Manager, Julia Rocks.